A web site gives you the opportunity to tell the world about your products and services.

A web site opens your door to customers that would otherwise never hear about you.

It gives your customers round-the-clock access to information about your business.

A web site can be less expensive than newspaper, magazine, radio or TV advertising.

Your competitors already have a web site.

what not to do

Don't watch people walk straight past your shop. Don't wait for friends of friends to spread the word about your business. Don't spend a fortune advertising in low-circulation specialist magazines.

Above all, don't panic.

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